What We're Up Against
CONFLICT OF INTEREST is often said to me by doctors and other health activists who might totally agree with the science behind our "low carb high fiber" functional food ingredients but feel the message is tainted by COI. But we are a self funded start up run by a retired physician and daughter, Cambria who is working a full time job while managing our website evenings and weekends. With no spare funds for advertising what chance do we have against global multinational food conglomerates like Kellogg's and Pringles as a perfect example of the insane distortions of our world food supply. The food and beverages market expected to reach a value of nearly $9471.66 billion by 2022, yes that's $9.4 trillion and half of that is from processed foods produced by just 7 conglomerates.
In 2012 Kellogg’s bought Pringles from Procter & Gamble for $2.7 billion a good investment considering annual sales are 10 times the purchase price. In 2017 sales of Pringles was $27.7 billion: $16.7B in USA and $11B in EU. They are uniquely addictive, dissolve almost instantaneously in the mouth and have no satiating qualities. Although the stated serving size is 16 chips most people eat all 86 chips in the can as the advertising slogan goes "Once you pop you can't stop".
The biological fate of this 800 kcal of starch and fat is rapid digestion and absorption into the blood stream resulting in a huge output of insulin and rapid clearance of sugar and fat from the circulation into energy storage inside cells, mainly fat, and once energy supplies are cleared from the blood stream hunger inevitably returns with a vengeance.
Take a look at the ingredients and nutritional data of products as damaging, addictive and negligently corrupt as tobacco.
Ingredients are potato starch, vegetable oil (corn, cottonseed, soybean & sunflower), corn starch, rice starch, wheat starch, maltodextrin, esters of mono & diglyceride emulsifiers and salt.