After 25 years as an anesthesiologist, treating patients in the “expensive” care unit with cardiovascular disease, diabetes, strokes, and cancer, I saw first hand how the insulin resistance epidemic would bankrupt health care systems.
The old saying rings truer now more than ever, “an ounce of prevention is worth a pound of cure.” Dirt cheap starches and sugars make up more than half of our food consumption and the tidal wave of insulin that comes with it is the root cause of obesity. Today, half of Americans have diabetes or prediabetes.
My personal experience of following government dietary guidelines, eating bread, potatoes and rice led to a slowly increasing waist size, a puffy face and a double chin. After adopting a focused low carb, high fibre diet and shedding 30 pounds of fat, followed by weight stability and subjective well-being for the past 10 years, I realized how relatively simple changes to our staple foods could be so transformative. It became my ambition to work on prevention in a meaningful and practical way. So I began researching prevention medicine, becoming fascinated with the new research in epidemiology and the molecular mechanisms of aging and age-related diseases, which are now our primary public health problems.
In 2008, I created LonJevity, a restaurant dedicated to health education and nutrition. Baking was my expertise and I developed low glycemic, high fiber, high phytonutrient versions of bread, pizza, and all sorts of desserts but had to grind seeds and mix different ingredients to make up our own flour. I know how laborious and expensive this process is for bakers who want to make healthier products that are economically competitive and enjoyable.
For the past 7 years, I've been doing research and testing formulas that replace starch and sugar with superfoods and fibers, so other individuals and companies can produce Low Carb High Fibre (LCHiFi) versions of a variety of the baked and processed foods that we all love.
To promote longevity by replacing the starches and sugars in our diet with fibres and super foods.